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SunsettedFavorite

Warnas — Food Discovery & Social Commerce

Warnas — Food Discovery & Social Commerce

Problem

Local food vendors, and UMKM businesses often rely on offline customers and word-of-mouth, making it difficult to reach a wider market and establish an online presence. Meanwhile, customers need a dedicated space to discover food recommendations, share their experiences, and connect with other food enthusiasts.

Built Warnas from end to end as a social commerce platform that combines food discovery, social interaction, and marketplace functionality. Users can discover trending dishes, share reviews and food stories, follow other food enthusiasts, and purchase products directly from participating vendors. The platform also supports local businesses through an UMKM mentorship program, an online presence for food vendors, a frozen food marketplace, and in-app payments. I worked across the entire product stack, including the CMS, landing page, mobile application, and backend, as part of a 2-person engineering team.

What I did

  • Developed the backend services and APIs supporting the platform's core features.
  • Built the mobile application for food discovery, social interaction, reviews, recommendations, and commerce.
  • Developed the CMS for managing users, merchants, products, content, and operational data.
  • Built the landing page and supporting web interfaces.
  • Implemented social features including food reviews, recommendations, stories, and user following.
  • Integrated the social feed, food discovery, marketplace, and purchasing experience.
  • Developed features for local vendors and UMKM businesses to establish an online presence.
  • Worked on the frozen food marketplace and in-app payment integration.
  • Managed and maintained the overall product stack across frontend, backend, mobile, CMS, and integrations.
  • Worked as part of a 2-person engineering team, contributing to the product from development through delivery.

Outcomes

  • Helped local food vendors, and UMKM businesses reach a broader market and establish an online presence.
  • Provided customers with a dedicated platform to discover food, find recommendations, and explore trending dishes.
  • Created a space for users to share food experiences, reviews, and stories.
  • Connected food discovery and social engagement with commerce in a single ecosystem.
  • Delivered an end-to-end product covering mobile, web, CMS, backend, marketplace, and payment functionality with a lean engineering team.

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